Website Design & Management

Websites are better than global billboards. Once you invest in the right location (domain name) and you have a captivating advertisement (website), it pays for itself over and over again.

They’re accessible 24/7/365 from anywhere in the world and they provide validation, credibility, and presence.

Wix, Squarespace, Shopify and other website builders are great options for DIY’ers. Our advice? Just remember, websites don’t have finish lines. Once you launch it, you’ll need to keep the content fresh, optimize for search engines, monitor your traffic and continuously analyze your strategy.

Additionally, if you do subscribe to one of the website builder tools, you’ll likely need to add functionality and customization at extra cost. Remember, the website builder tools are making their service simple for anyone—ensure you don’t get locked into a contract that can’t grow as quickly as your business.

Be careful to not concentrate all your marketing efforts and resources towards one channel as you could lose everything at once—especially when someone else controls the channel’s policies towards the competition.

Single-channel marketing is rarely successful unless a product or brand has created a significant amount of unnatural virality or momentum. Having a rock solid web presence over which you have 100% control and influence is not only pragmatic, but virtually impossible without a website.